Recommended Steps to Integrate Feedback from Non-Design Teams into Product Development

To effectively integrate feedback from non-design teams into your product development process, consider the following steps:

1. Implement a Centralized Collaboration Platform: Use a tool that allows all teams to contribute feedback and collaborate on product development in real-time, ensuring that everyone’s input is captured and considered.

2. Encourage Cross-Functional Involvement Early: Involve non-design teams in the early stages of product ideation and development to ensure their insights are integrated from the start.

3. Create Clear Communication Channels: Establish clear channels for feedback and collaboration between teams, making it easy for non-design teams to share their insights and for designers to respond.

4. Streamline the Handover Process: Use tools that facilitate smooth transitions between design and development, ensuring that feedback is accurately reflected in the final product.

5. Regularly Review and Iterate: Continuously gather and review feedback from all teams throughout the development process, making adjustments as needed to align with customer needs.

Case Study: How SafetyCulture Integrated Non-Design Team Feedback with Figma

SafetyCulture, a global technology company, faced similar challenges as it expanded its product offerings across a wide range of industries. Here’s how they successfully integrated feedback from non-design teams into their product development process using Figma.

1. Centralized Collaboration with Figma

Challenge: SafetyCulture needed a way to ensure that feedback from various departments was effectively integrated into their product design process.

Solution: SafetyCulture implemented Figma as their central collaboration platform, allowing teams from engineering, sales, operations, and even finance to contribute to the design process in real-time. This centralized platform made it easy for all teams to provide feedback, ensuring that every voice was heard and that products were developed with a comprehensive understanding of customer needs.

2. Involving Non-Design Teams Early

Challenge: Ensuring that the insights from non-design teams were considered early in the product development process.

Solution: By using Figma, SafetyCulture was able to involve non-design teams from the very beginning of the product ideation and development stages. This early involvement allowed them to capture critical insights and integrate them into the design process, leading to products that were more aligned with the needs of their diverse customer base.

3. Facilitating Communication Across Teams

Challenge: Maintaining clear and effective communication between design and non-design teams during product development.

Solution: Figma’s intuitive interface and real-time collaboration features enabled seamless communication between SafetyCulture’s design and non-design teams. The platform’s ability to integrate feedback and comments directly into the design files made it easy for teams to stay aligned and for designers to address concerns as they arose.

4. Streamlining the Handover Process with Dev Mode

Challenge: Ensuring that feedback from non-design teams was accurately reflected in the final product.

Solution: SafetyCulture leveraged Figma’s Dev Mode, a feature designed to help developers translate designs into code faster. This tool facilitated a smooth handover from design to development, ensuring that all feedback was properly implemented and that the final product met the intended specifications.

5. Continuous Review and Iteration

Challenge: Keeping the product development process agile and responsive to feedback from all teams.

Solution: Throughout the development process, SafetyCulture used Figma to continuously gather and review feedback from all relevant teams. This ongoing collaboration allowed them to iterate on designs quickly and ensure that the final product was both user-friendly and aligned with customer expectations.

Opening up our processes to everyone through Figma has fundamentally changed things for us. People from all across our business contribute and have a voice. It leads to better outcomes for our customers and we’ve found this is essential when you’re trying to scale a product development process.”

Joshua Orr, Head of Design, SafetyCulture

SafetyCulture’s success in integrating feedback from non-design teams into their product development process highlights the importance of using a centralized collaboration platform like Figma. By involving all relevant teams early, facilitating clear communication, and streamlining the handover process, SafetyCulture was able to develop products that were not only intuitive and simple but also closely aligned with customer needs. For companies facing similar challenges, these strategies provide a powerful framework for ensuring that every department contributes to the creation of customer-centric products.

https://www.figma.com/customers/safetyculture-enhances-culture-with-figma/

Get started for free

figma.com

How SafetyCulture enhances its culture of customer-centricity with Figma

How SafetyCulture's design leaders and teams, put customers first with Figma and FigJam.