Maximizing the impact of your paid search campaigns during peak sales periods is a common challenge, especially when you’re trying to scale your spend while maintaining or improving ROI. The key is to have the right tools and strategies in place to quickly adapt to changing conditions.

Clinique’s experience during the Cyber 5 shopping period offers a valuable case study. They faced the need to dynamically manage their paid search budget across Google and Microsoft platforms, ensuring that every dollar was spent efficiently.

What Worked for Clinique:

1. Automating Keyword Optimization: By using Skai’s Search Term Analysis, Clinique was able to automatically identify and eliminate low-performing keywords. This not only reduced wasted spend but also allowed them to reinvest in keywords that were driving results. The result was over $19,000 saved and better overall campaign performance.

2. Flexible Budget Adjustments: Clinique used Skai’s Budget Navigator to make rapid budget adjustments during the three-week peak shopping period. This tool helped them forecast and control their campaign budgets, allowing them to scale their spend by 144% while still increasing ROI.

3. Ongoing Campaign Refinement: After Cyber 5, Clinique continued to use these tools to refine their campaigns, resulting in significant ROI improvements across various metrics, including a 65% increase in Non-brand ROI.

For companies looking to replicate this success, the focus should be on adopting tools that provide real-time insights and allow for rapid adjustments to both keywords and budgets. These capabilities will enable you to optimize your campaigns dynamically, ensuring that your increased investment during peak periods translates into substantial returns.

“Skai’s AI not only saved us thousands in wasted ad spend, but the optimization tools made it easy to quickly adapt budget strategy to reinvest into better performing keywords that led to improved ROAS”

Marissa Ciko
Manager, Paid Searchhttps://skai.io/case-studies/quick-pivots-in-paid-search-help-clinique-achieve-cyber-5-success/

Results:

• Performance Max ROI- 43% increase
• Brand ROI- 29% increase
• Non-brand ROI- 65% increase

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• This reply was modified 1 month, 1 week ago by  Skai.
• This reply was modified 1 month, 1 week ago by  Skai.

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Quick pivots in Paid Search help Clinique achieve Cyber 5 success Quick pivots in Paid Search help Clinique achieve Cyber 5 success

How Skai’s AI saved thousands in wasted ad spend and made it easy to reinvest quickly to improve ROAS Clinique's recalibrated keyword strategy and budget reallocation during the holiday season drove significant savings and ROI improvements.