The top three challenges that companies face when conducting market research are:
- Data collection
- Data analysis
- Generating actionable insights.
Companies often face difficulties when they want to collect data for their research. This can be due to a lack of resources, time, or both. Data analysis is also a challenge for many companies because it can be time-consuming and difficult to do correctly. Finally, generating actionable insights from the data is another challenge that many companies face with their market research.