Market research is a process that helps companies understand the needs and wants of their customers. It is a way to gather information about the market, customers, and competition. There are many ways to conduct market research.
Qualitative research methods include interviews, focus groups, and surveys. These methods are used to explore attitudes and opinions that are not easily quantified. Quantitative research methods include polls, experiments, or studies on customer behavior. They often provide data in numbers or percentages that can be analyzed statistically with statistical software like SPSS or Excel.
In-depth interviews: In-depth interviews are usually conducted by an interviewer who asks questions about the topic at hand with the interviewee talking about their experience in-depth for an extended period of time (usually over 30 minutes). The interviewer will usually have a list of pre-determined questions but they can also ask follow-up questions as they go along to get more specific information from the interviewee.