A business plan is a written document that describes the nature of your business, the markets you serve, and the products and services you offer. It also includes financial data such as revenues, expenses, assets and liabilities. The purpose of this document is to provide investors with a clear picture of your company’s future potential.
The first step in writing a business plan is to identify what type of plan you need: A start-up or an established company? Do you need to raise funds? What are your goals? What are your strengths and weaknesses?
Next, decide on the following:
-Type of Business Plan: Strategic Business Plan or Financial Plan
-Purpose for Writing Your Business Plan: To determine your company’s direction or to secure financing from investors
-Number of Pages Required
-Target Audience for Your Business Plan